Hello and welcome to another Side-Quest episode of Talk This! It’s Dangerous to Podcast Alone! This week, we’re talking about product placement in video games. AKA the return of Cup Noodletis, baby.
As always, you can listen to our podcast basically anywhere you want. Check it out on Apple Podcasts, Google Podcasts, Spotify, and Pandora (or head over to our episodes page for even more options). Or just listen below!
What is product placement? Why is product placement? How does it manifest itself in video games? Is it a necessary evil for game development in this day and age? How have some games made use of product placement in ways both subtle and in-your-face?
The Actual Discussion
We talk about some of the bigger examples of product placement in the last few years and distinguish it from the “advergame” which used to be all the rage. We also attempt to define the difference between product placement and whatever Fortnite is doing. Of course, this features the return of Cup Noodletis – we missed you, king. But there are plenty of other examples to pull from as well.
Enjoy the episode! Tell us what you think in the comments or on social media. Make sure to check out last week’s episode and look forward to next week’s where we’re talking about Professor Layton and Returnal.