Hello, and welcome to another episode of Talk This! It’s Dangerous to Podcast Alone. This week, we’re talking about when to release a video game. There is obviously a single objective answer, and we will definitely give it to you.
As always, you can listen to our podcast basically anywhere. Check it out on Apple Podcasts, YouTube, Spotify, or Pandora (or head over to our episodes page for even more options). Or just listen below!
The Topic
When’s a good time to release your game? What unexpected events might cause problems with your selected release date? When should you tell players your release date? Are factors like time, season, or surrounding release important? How do you put your best foot forward so to speak?
The Actual Discussion
We talk about common wisdom on release dates and times and the rationale behind that – usually based on how Steam works. We also talk about all the games that delayed out of Silksong’s way, and the complicated reasons behind why they chose to do so. Also, we talk about the ways avenues for marketing have dried up, making it harder to find your audience. Plus, some thoughts on delays in general, how much an indie game needs to sell, and other release date related discourse.
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Enjoy the episode! Tell us what you think in the comments or on social media. Make sure to check out last week’s episode and look forward to next week’s where we’re talking about Sunset Overdrive and MindsEye.